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After growing a profile, users can then view the profiles of others, as well as send and get hold of messages. Online dating has grown tremendously in popularity lately and has become an increasingly common way for people in finding romantic partners, edging out more basic means similar to meeting through coworkers or via family. By 2013, the Pew Research Center found that 11% of all American adults, and 38% of these who were these days single and looking for a accomplice, had used online dating sites or mobile apps. Two-thirds of online daters had gone on a date with someone they met through a site, and almost a quarter (23%) had entered into a marriage or a long run dating with any person they met via a site. Thus, online dating now plays a considerable role in the association of sexual and romantic relationships in the US—it is these days the third most common way partners meet after assembly through pals or in bars . However, desirability isn't just about how many people contact you but also about who those people are. If you're contacted by people who're themselves
desirable, then you are presumptively superior
your self. A typical degree of this reflected desirability is PageRank . Here, we calculate PageRank scores for the populations within each of our four cities (see the “Network analysis” phase) and then rank women and men one by one from least to most desirable. A scaled rank of 1 denotes essentially the most desirable person in a city by our measure, and 0 denotes the least desirable. It is important to stress that, while we use PageRank as an operational degree of desirability, we don't assume that users of the web page themselves use PageRank, or anything else love it, to determine attractive mates.